Opening a Natural Playroom – A Step-by-Step Guide

27.02.2025

Opening a children’s playroom is a fantastic idea. However, for this project to succeed, several formalities and steps must be completed before starting operations. One of the most crucial aspects is preparing the space to meet the sanitary requirements set by the State Sanitary Inspectorate.
In this guide, we’ll walk you through everything you need to do before opening a playroom – from obtaining equipment certifications to promoting your business effectively.

How to Open a Children’s Playroom?

Launching a playroom requires more than just a creative approach to space design. In fact, it also involves meeting multiple legal and sanitary requirements. To help you get started, here’s a checklist of the most important steps to follow:ant steps to follow:

1. Choosing and Adapting a Location

  • First and foremost, you need to find a suitable venue that complies with safety and hygiene standards.
  • Moreover, make sure the space is tailored to children’s needs, with dedicated play areas, themed corners, and a relaxation zone for parents.nts.

2. Sanitary Requirements and Inspections

Next, every location where children will be present must meet sanitary regulations. Here’s what you need to prepare:

  • Conduct water tests (microbiological and chemical analysis is mandatory).
  • Secure a waste disposal contract, which must be presented during inspections.
  • Ensure compliance with hygiene regulations, including cleanliness and proper conditions in the food service area.
  • If offering snacks or beverages, prepare a detailed allergen list for all products.

Consequently, these steps ensure a safe and hygienic environment that meets legal requirements.

3. Legal Documentation and Formalities

Additionally, you’ll need to complete several legal formalities:

  • Purchase a business control logbook, which will be required during inspections.
  • Provide a rental agreement or proof of property ownership.
  • Obtain all necessary permits, such as community approval for operating a playroom in your chosen location.

Designing the Playroom – From Concept to Reality

Once all formalities are in place, it’s time to design your space. A well-thought-out playroom is not only about fun – it must also be safe, functional, and visually appealing. One essential element in many modern playrooms is the jungle gym – a multi-level climbing structure for active play.

At Small Human Design, we specialize in creating jungle gyms that meet European safety standards (PN-EN 1176). In addition, we design innovative structures that appeal to different age groups while ensuring the environment remains aesthetically pleasing and parent-friendly.

If you’re considering opening a playroom, don’t hesitate to contact us. Simply fill out our inquiry form, and our designers will schedule a free consultation to answer all your questions.

Choosing the Right Play Equipment – A Long-Term Investment

The quality and aesthetics of the equipment play a crucial role in setting up a successful playroom. That’s why choosing natural materials like wood gives the space a warm and inviting atmosphere while positively influencing parents’ perception of your venue. Why Choose Natural Materials?

  • Eco-friendly and safe for children – Properly treated wood (multiple sanding and impregnation processes) is an excellent choice for jungle gyms and other play structures.
  • Durability and cost-effectiveness – High-quality equipment reduces the need for frequent repairs and replacements.
  • Aesthetic appeal – Parents appreciate playrooms that are both fun and visually pleasing, helping children develop an appreciation for good design from an early age.

Another key point is to work with manufacturers who provide certified playground structures, while selecting equipment. This ensures that your playroom meets modern parental expectations and safety requirements.

Equipment Certification – What You Need to Know

In Poland, certification is mandatory for play structures in public venues, including:

  • Shopping mall play areas
  • Hotels and restaurants with dedicated play spaces
  • Schools, kindergartens, and daycare centers

For private playrooms, certification is not always legally required but is highly recommended. Certified jungle gyms significantly boost parent trust and ensure user safety.

The certification process can be complex, especially for first-time playroom owners. That’s why we offer full support in coordinating jungle gym certification, ensuring compliance with all safety standards. Learn more about our certification assistance here.

Promoting Your Playroom Before the Grand Opening

Opening your playroom is just the beginning—effective promotion is key to attracting customers from day one. Parents seek safe, engaging, and welcoming places for their children. Here are some proven marketing strategies:

1. Build a Social Media Presence

Before opening, create profiles on Facebook, Instagram, and TikTok to showcase your playroom’s progress. Keep your audience engaged by:

  • Highlighting key attractions like the jungle gym.
  • Sharing educational content for parents about the benefits of active play.
  • Using local hashtags to improve visibility (e.g., #playroomWarsaw, #kidsactivitiesKrakow).
  • Tag @small_human_design, and we’ll feature your business on our channels!

2. Host a Grand Opening Event

A well-planned opening event is a fantastic way to attract families. Consider offering:

  • Free entry or discounted first visits
  • Kids’ activities such as face painting, creative workshops, or bubble shows
  • A parent-friendly relaxation zone with complimentary refreshments

3. Partner with Local Businesses

Collaborate with kindergartens, daycare centers, cafés, and other family-oriented businesses. Offer exclusive discounts to their customers or host joint events.

4. Emphasize Safety and Certification

Parents prioritize safety, so prominently highlight that your jungle gym is certified and meets European safety standards. Share this information on your website, social media, and marketing materials.

5. Create a Loyalty Program

Encourage repeat visits by introducing membership cards or rewards, such as “Buy 10 visits, get the 11th free.” A points-based system where visits earn rewards like additional playtime.

Opening of natural playroom with monkey grove, wooden play structure

How to Create a Unique Customer Experience?

A playroom isn’t just about play—it’s about creating a welcoming and memorable experience for both children and parents. Here’s how to ensure visitors keep coming back:

  • Parent Zones – Offer comfortable seating, Wi-Fi access, and great coffee to make parents feel at home.
  • Diverse Offerings – Consider event hosting, birthday party packages, and themed workshops.
  • Exceptional Customer Service – A friendly, well-trained staff makes a huge difference in customer satisfaction.
  • Community Engagement – Foster a sense of belonging through online interactions and on-site events.

Final Thoughts

Opening a children’s playroom requires careful preparation, from finding the right space and handling certifications to creating a marketing plan that builds anticipation.

Ultimately, your success lies in creating a safe, inspiring, and beautifully designed environment where children play joyfully and parents feel at ease.

At Small Human Design, we’re here to help you every step of the way. From playroom design and installation to certification support and consulting, we’ll make sure your business is ready for a truly unforgettable grand opening.

Ready to begin? Reach out today—we’ll guide you through the entire process!

Step into a world of natural playgrounds